Product Manager | 
UX Strategist

I've seized incredible opportunities throughout my career. Empathy for the user has always been at the forefront.

I launch financial products and write content that powers onboarding, account funding, transacting, trading, and beyond.
My SAAS partner scope ranges from simple content embeds, to enterprise-level international product integrations.
I ran biz dev and partnership portfolio optimizations for small publishers and Fortune 500s.
20+
Years of experience
I was interviewed on the Fail Faster podcast, my episode is titled "Empathizing with users." Yes, we talk about Al.
Listen to podcast

Career highlights

2025
Cetera Financial Group
Sr. Product Manager, Digital Solutions

• 18% efficiency gain after shaping requirements for decision model that automated 'Next Best Action' workflows.
• Owned full product lifecycle for AdviceWorks wealth management platform managing $625B AUA.

City National Bank
Vice President | UX Strategy Lead

• $25M saved in annual expenses by migrating FinTech products to in-house build
‍
• 8% reduction in employee processing time by optimizing user feedback retrieval

2022
2021
Apple
Sr. Product Strategist

• $250M quarterly revenue boost  through digital brand content transformation

JPMorganChase
Sr. Product Content Strategist

• $500B+ in account funding generated through investment product

• 15% conversion rate for HNW client loan product for $21B market

• 86% reduction in loan account open time

2018
2017
E*TRADE
Senior Product Content Strategist

• Overall increase in eTrade iPad app downloads, account opens, and higher average account funding.

Starwood Hotels
Associate Director, Content Strategy

• 130% conversion rate increase through UGC strategy
• 140% revenue increase through video content strategy‍

2013
2010
NY Daily News
Senior Product Maager

• 700%+ video product revenue increase
‍
• 200%+ site traffic increase through CMS migration process

Wenner Media

Senior Product Partnerships Manager

220% increase in partnership subscription volume

‍24% increase in ad revenue

66% CPA reduction for SEM campaign

2008
2006
Meredith Media
Product Partnerships; Assistant Manager

Operated 50+ partnerships that generated more than 1.5 million subscriptions

Belvoir Media
Marketing Associate‍
Accountant

2002

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Links
HomeWork | PortfolioScreenplaysBlog
JOE ESPOSITO